For over two incredible decades, our company has had a positive effect on home fragrance lovers across Australia. We started as a division of PartyLite Gifts Inc., the one of the world’s largest candle and home fragrance companies. As PartyLite Australia, over 22 years, the business attracted a passionate community of over 3,200 fragrance lovers from every corner of the country. They didn't just buy our products; they became Affiliates and Resellers, introducing the extraordinary PartyLite range to their social circles. Together, we shared a common goal: to enrich Australian households through the captivating power of fragrance.
In no time, hundreds of thousands of Australians were purchasing what we proudly call the "world's brightest and best candles made with the finest ingredients." Today, we're honoured to continue to maintain a unique connection with a customer base who wholeheartedly embrace our products with unwavering passion.
In early 2023, a new chapter began as PartyLite Australia transitioned to Glow Collection. This change continued our esteemed heritage yet it also paved the way to create Australian designed and produced fragrance products (in addition to an ever expanding modern PartyLite range).
Expertise, Quality, Technology and Scale
We partner with the world's best fragrances houses and large candle manufacturers to create the most luxurious scented candles and are laser focused on:
PartyLite Collection:
Imported from the USA and known for its 100 year expertise in the art of at scale candle production. The PartyLite Collection includes their world famous 3-Wicks, Tealights, SmartScent Sticks, and Wax Melts. Each available in a vast array of extraordinary fragrances to cater to any fragrance preference, be it fruity, indulgent, fresh, floral, or exotic.
Elements Collection:
This collection features an assortment of 30 distinctive hand poured fragrances that were inspired based on feedback from our cherished customers and valued affiliates/resellers. Proudly crafted in Perth Western Australia featuring high quality essential oils blended with Natural Soy wax.
Australiana Collection:
Our Australiana range, proudly crafted in Victoria Australia, features 20 quintessentially Australian fragrances that perfectly encapsulate the essence of the unique scents of our iconic beaches, native bush, Aussie food, and fine wines.
Opulence Collection:
With a release date still under wraps, Opulence by Glow Collection is an embodiment of unparalleled luxury. Crafted in Western Australia from the finest ingredients and inspired by the world's leading fragrance houses. This Collection captivates with an air of pure decadence and exotic fragrances. Featuring six luxe scented candles, the exquisite Opulence Collection will be the talk of the town and guaranteed to lift the vibe in any space.
Together, these four Collections present an extensive selection of exceptional fragrances that are of the utmost quality, at an affordable price.
At the heart of our brand are four very important values we carry with us everyday: Enhance, Empower, Elevate, and Enrich.
Through Enhance, we endeavour to improve the lives of our customers through the power of fragrance.
Empower forms a central pillar of our mission, as we foster a network of 2,500 dedicated resellers and affiliates who passionately promote and sell our diverse range of products through their own extensive social media networks, face to face distribution at market stalls and pop-up shops in retail centres across Australia.
Our commitment to Elevate extends beyond enhancing our customers' well-being through fragrances that uplift their spirits; we also seek to elevate the lives of our team of 3,200 like-minded fragrance lovers, empowering them to build confidence, form friendships, and become integral members of our close-knit community.
With Enrich, our community of 2500 resellers and affiliates join forces to create Glow Hour, a movement that brings together like-minded individuals who recognize the power of dedicating regular time to self-reflection, thereby improving their mental health and overall well-being.
With such an extraordinary tapestry of history, fragrances and personal dedication of our Affiliates Resellers and Glow Collection team, we thank you for choosing Glow Collection and we look forward to helping you set the mood and even evoke cherished memories in your space through the extraordinary power of fragrance.
