For over two incredible decades, our company has had a positive effect on home fragrance lovers across Australia. We started as a division of PartyLite Gifts Inc., USA - one of the world’s largest candle and home fragrance companies. Now we have evolved to Australia's best secret of the highest quality scented candles.
As PartyLite Australia, the business attracted a passionate community of over 3,600 Affiliates from every corner of the country. They didn't just buy our products; they became Affiliates and Resellers, introducing the extraordinary PartyLite range to their social media connections. As a result, hundreds of thousands of Australians enjoyed access to the exquisite quality of the "world's brightest and best candles made with the finest ingredients."
In early 2023, a new chapter began, as PartyLite Australia transitioned to Glow Collection. This change continued our esteemed heritage with the Partylite, yet it also paved the way to expand the business under Australian management to introduce the exquisite PartyLite fragrances in all their forms to more Australian homes.
Today our customers can buy direct through our website, from the thousands of our dedicated Affiliates and Resellers across Australia and an via an increasing number of stockistslike IGA, independent Gift Stores and Franchised Post Offices across Australia.
In 2024 Glow Collection was recognised by the Australian Retailers Association and presented with the most prestigious Award of Small Retailer of the Year.
At the heart of our brand are four very important values. Each and every one of the team at Glow and all of our Affiliates and Resellers carry everyday: Enhance, Empower, Elevate, and Enrich.
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Through Enhance, we endeavour to improve the lives of our customers through the power of fragrance.
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Empower forms a central pillar of our mission, as we foster a network of 3,600 dedicated resellers and affiliates who passionately promote and sell our diverse range of products through their own extensive social media networks, face to face distribution at market stalls and pop-up shops in retail centres across Australia.
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Our commitment to Elevate extends beyond enhancing our customers' well-being through fragrances that uplift their spirits; we also seek to elevate the lives of our team of 3,600 like-minded fragrance lovers, empowering them to build confidence, form friendships, and become integral members of our close-knit community.
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With Enrich, our community of 3,600 resellers and affiliates join forces to create Glow Hour, a movement that brings together like-minded individuals who recognize the power of dedicating regular time for self-reflection, thereby improving their mental health and overall well-being.
All of our products made in the USA or Australia must follow the highest production quality standards. They must use the sustainably derived plant ingredients, premium waxes and lead free wicks. This ensures consistent quality, long burn time and clean burn. Premium, yes! But at prices that represent great value.
We have many years of collaboration with the world's greatest fragrance houses including Givaudan (Switzerland) and Australian Botanical Products here in (Australia) and Symrise (USA). By working closely with master perfumers we create the most stunning exclusive fragrances that you simply cannot buy anywhere else.
All our products are cruelty free, paraben free, lead free with no animal products. They are also eco-friendly, are fully recyclable, biodegradable and reusable.
When you do one thing for years you get pretty good at it. PartyLite have been producing the world's best candles for over 75 years and they do it very well. That's why we became exclusive distributor distributor of PartyLite here in Australia so that we can bring to Australian fragrance lovers the kind of affordable quality that is presently unmatched by our competition.
PartyLite Collection: Exclusively imported from the USA and known for its 100 year expertise in the art of at scale candle production. The PartyLite Collection includes their world famous 3-Wicks, Tealights, SmartScent Sticks, and Wax Melts. Each available in a vast array of extraordinary fragrances to cater to any fragrance preference, be it fruity, indulgent, fresh, floral, or exotic. PartyLite has a 25 year heritage here in Australia and Glow Collection is proud to be carrying that tradition as the Exclusive Distributor in Australia.
